I was lucky enough to be asked to judge at the final round of the CIPDRMAs a few weeks back. Wednesdays gong-fest, like all awards, left some people celebrating and many more thinking 'Why did that win?!'. In my opinion, here's why.
Gone are the days of businesses getting away with keeping silent online. Remaining tight-lipped cannot be afforded in a world where feedback can be uploaded and shared with entire communities at the flick of a thumb.