DNV operates across some of the world’s most complex industries – from maritime and energy to food and cybersecurity. In Poland, that diversity meant everyone from drone pilots and greenhouse gas specialists to marine surveyors, auditors and offshore wind engineers. But for all their technical brilliance, few outside the business knew about the people or opportunities within it.

DNV wanted to change that. The brief was clear: create a hero film that inspired employees in Poland, built awareness of their friendly, purpose-driven culture, and helped engage new talent both locally and globally, using the voice and the pillars of their EVP – You’re at the heart of it. And do it in a way that left enough budget to fuel a video content marketing campaign for months.

Our solution was Heartbeat. A 60-second film that captures the spirit of DNV through the eyes of 14 DNV employees. Filmed across eight business areas and four sectors, and voiced entirely by DNV’s own people, it takes viewers on a journey of discovery, demonstrating that wherever you work within DNV, you’re at the heart of it.

But this wasn’t a one-hit wonder. From that single shoot, we created 13 ambassador videos, 24 stings and over 700 photos – a treasure trove of authentic, employer brand content that continues to power DNV’s social channels and internal engagement.

The results speak volumes. The hero film alone generated 44,000+ impressions per post, a 4.63% CTR, and 11.7x more interactions than corporate content. Website views more than tripled, applications doubled overnight, and one inspired office became the beating heart of a global movement.

Indeed, CA3 has now delivered Heartbeat videos for Poland, the UK, and Norway, and supported Singapore to do the same. Our films have formed the vanguard of DNVs content marketing strategy over the last 12 months, gathering 1.4 million impressions, helping to increase LinkedIn followers by 15%, generating 23,747 engagements and driving an overall CTR of 6.65%!