Attracting the right talent to your organisation can be a big challenge, so understanding what makes you truly unique, then communicating that difference with flair is business critical. Our strategic, partnership-led approach helps unique brands tell their stories in authentic and memorable ways, connecting them with brilliant talent all around the world through everything from websites to videos, social media to events, employee engagement and advocacy to technology.
Talent attraction
Put simply, we help you engage with the right talent and convince them to apply. From unforgettable brand videos to all-encompassing attraction campaigns (and everything in between), our creative never fails to deliver. Our strategic approach is proven to help you build connections, encourage those people to consider a career with you, then convert warm candidates into applications. At each stage we use the perfect combination of exciting video, engaging social media, insightful content, targeted SEM and programmatic ads to build brand awareness and drive applications. And we monitor effectiveness in real time, evolving your campaign to maximise your ROI.
Employer branding
We use psychology, neuroscience, and behavioural science principles to develop Employee Value Propositions (EVPs) that are authentic, relevant, differentiated and future-focused. Our approach, just like the employer brands we create, is unique. We bring both agency and in-house expertise together to offer an unparallelled view of your organisation. We combine award-winning creative with science to drive real results. We treat client investments as our own and build robust measurement frameworks to shape continuous improvement. And we nurture long-standing relationships built on integrity, honesty, and mutual respect.
Our approach
Our five-stage employer brand process (CODEC) combines scientific rigour and bold creative to develop unique and compelling EVPs and employer brands. And like everything we do, our approach is flexible, adapting to suit your organisation’s objectives, budgets and timescales.
1. Discover the
truth
We leave no stone unturned to find out why people love to work for you. Quantitative and qualitative research, competitor analysis, talent trends and industry insight, come together under an EVP framework of eight dimensions, which itself is underpinned by a scientifically proven hierarchy of fulfilment. We are truly EVP geeks!
2. Create your EVP
Armed with your key themes, we then craft your EVP – an authentic and compelling narrative, underpinned by several EVP pillars, that succinctly defines what people get for what they give – a promise from you to them as an employer, which is why it’s often called an Employer Promise. This promise, and it’s EVP pillars, are tested to ensure authenticity, ultimately going on to underpin your employer brand and guide how we connect with talent internally and externally.
3. Tell your
story
Our creative team then develops your employer brand. Its purpose? To communicate your EVP in a unique, memorable and consistent way. To engage and inspire people across your organisation. To grow brand awareness. To position you as an employer of choice. To deliver tangible results. And we don’t stop there, CA3 offering support with measurement, activity optimisation, content strategy and creation, advocacy, candidate and employee experience, and any new challenges that might come your way!